What is Bounce Rate? And Why Should You Care?

What is Bounce Rate? And Why Should You Care?

Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of...
Online Ad Pricing Models: Which is Best for Your Business?

Online Ad Pricing Models: Which is Best for Your Business?

Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Cost-per-click (CPC) – you pay for every click 2....