Our Blog
Do You Need SEO or PPC (or both) and What’s the Difference?
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different strategies used in online marketing to drive traffic to a website. Deciding to use SEO vs PPC (or both) depends on various factors such as your marketing goals, budget, timeline, and the nature of your business.
Three Reasons To Reconsider Your DIY Logo Design
In the age of the internet, and with the emergence of AI and various online tools, it’s tempting to try and save money by doing things ourselves. However, when it comes to your company’s logo, the potential pitfalls of a DIY approach can outweigh any perceived benefits. Here are three things to consider before you DIY your logo design.
Online Marketing Campaigns That Get Results
Are you stuck with your old advertising methods? Do you feel like you don’t have a clue where to start with online marketing? Don’t let your competitors edge you out with their tactics. Work with a reliable company like Evans Design & Marketing so you can meet your marketing goals.
What is Bounce Rate? And Why Should You Care?
Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of...
Online Ad Pricing Models: Which is Best for Your Business?
Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Cost-per-click (CPC) – you pay for every click 2....
Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?
A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more...
The Best Web Design Annapolis Has to Offer
Stand Out to Succeed In an increasingly competitive online marketplace, the team at Evans Design & Marketing realizes that your business needs to stand out to succeed. By the year 2020, it is estimated that customers will manage 85% of their relationship with a...
5 of the Biggest Challenges Businesses Face in Online Marketing
Approximately 40% of people report that they’ll abandon a website if it takes more than three seconds to load, but having the best website design isn’t the only factor driving success in online marketing. Marketing online comes with its fair share of challenges, some more difficult than others. The internet is a constantly evolving platform, and each change brings with it a new set of hurdles to overcome.
The Top Online Marketing Trends
There are more than 100 billion global searches conducted every month, but where your website ranks on those search results depends entirely on the strategy you're using for marketing online. The fiscal year is more than halfway over, which means there are plenty of...
Need a Better Online Presence? 3 Ways to Customize Your Website Content
There's no question that a good website design can take your business places. That being said, it's important that your business's website design and website content isn't the same as every other business website out there. Making your website reflect the specific...