Even the Government is Realizing the Importance of Mobile Web Design

Are people driving change in the way the government develops their websites? According to a recent article from GovTechWorks, that seems to be the case. Consumers are increasingly likely to access the Internet through mobile devices. In fact, 2014 saw mobile web usage surpass that of PCs. Not surprisingly, then, about 33% of federal website visitors log on with mobile devices. Mobile web design is critically important…. no matter your niche.

The problem is that the majority of federal agencies were not equipped to handle this shift, and many are struggling to keep up with the rising demand for mobile – and the dissatisfaction that occurs when consumers can’t visit sites with their mobile devices.

Mobile Web Design and Development Matters for Businesses, Too

It’s not just the government that needs to worry about having a mobile responsive website. For businesses both small and large, the impact mobile design can have on their bottom line is nothing short of powerful.

According to recent data, about 62% of companies have noticed increased sales thanks to mobile specific websites. Polls of online users have shown that almost 50% of users assume that if a site doesn’t load well on their mobile device, the company in question is not very concerned with the quality of the user experience.

As consumers continue to use mobile devices more and more to look for, compare, and purchase good and services, it will become increasingly likely that the companies that fail to adapt well will be the ones left in the digital dust along with bulky desk computers, flip phones, and CD-roms.

Mobile web design services are hardly the only reason to contact a web design and development company; however, they do represent an important and relatively easy way to improve a business’s website, and therefore, their image in the eyes of potential clients.

Mobile Friendly is Consumer Friendly

In the end, mobile website maintenance is an important part of keeping consumers coming to pages, staying on pages, and returning to web pages. A recent study showed that companies are putting a premium on the consumer experience, with 63% reporting that they spent at least “somewhat more” on customer experience in 2014. Mobile web design and development remains an important piece of the consumer satisfaction puzzle.

So how, exactly, is the government planning on furthering mobile adoption? David Simeon, who is working with the Department of Homeland Security’s U.S. Citizen and Immigration Service (USCIS) to improve mobile design, notes that redesign has to happen with a focus on consumers, saying that, “We had to go responsive because mobile is the way they access the Internet.”

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