Search Engine Optimization (SEO)
Increase Traffic, Leads, & Sales with Search Engine Optimization
If you have not done Search Engine Optimization (SEO) for your website, then it will be hidden from the virtual world. In order to make a website successful, businesses should use a Maryland search engine optimization company to obtain more web visibility. Through our program, Evans Design & Marketing can help your website be more visible on the web and help you to reach your target market and raise your bottom line.
The Down-Low on Maryland Search Engine Optimization
SEO is the process of improving the ranking of your web pages on search engines (Google, Yahoo! and Bing). The goal of SEO is to push your web pages to the top of “natural” or “organic” (un-paid) search engine result pages. This way, prospects will find your website when they make search engine queries about your business or brand, as well as products and services you offer.
Key SEO Strategies
On-Site Optimization
Every website gets a throrough onsite analysis. We will check your site for any errors, ensure that your site is optimized for your target keywords, check your schema markup, and more.
Off-Site Link Building
The number and quality of backlinks to your site has a profound effect on your sites ranking. Our writers create quality content to post on other websites that include links back to your site.
Local Search Optimization
Local optimization includes adding your business to 70+ website directories, setting up your Google MyBusiness profile, and incorporating geo-targeted keywords into your website.
Relevant Content Creation
High quality, relevant content is one of the most important ranking factors. We regularly write and post articles on your website that target to the search terms we have identified.
Why You Need SEO in Maryland
Your digital footprint consists of the places your business is listed or featured online including your social media channels, website, and directory listings (such as Google My Business, Apple Maps, etc.). Search algorithms look for these when ranking your business in their results which is why you need to make sure they are all claimed and optimized.
And, businesses need leads that they can convert to customers. Statistically, SEO ranks highest with growing importance as a source of leads with a ranking of 94%, topping social media, emails and blogs. Studies have shown that the level of SEO being conducted by businesses is directly proportional to their conversion rates.
Our Approach to SEO
Google and other search engines do not respond well to “black hat” SEO efforts. Spamming, keyword stuffing and cloaking can really be harmful to your online presence and cause serious consequences from search engine services. Evans Design & Marketing classifies our methodology as “white hat” because we abide by the latest algorithm updates by Google.
We begin with in-depth research on the most useful keywords your prospects search in Google. Then, we implement complex guidelines and proven techniques in design, coding, content, linking, and promotion of your website.