While you may offer the best products or services in your industry, you still need creative ways to convey this quality to consumers. Professional web design and development allows you to focus on the core operations of your business while web designers handle the technical aspects of your marketing. Customers often choose to do business with a company based simply on how their website looks, so you cannot afford to fall behind when it comes to web design and development.
Succeeding in the business world is a challenge in itself, and it becomes even more difficult when you don’t have a clear marketing plan. Online marketing has become a crucial part of success for companies in 2016, and you need to customize your website to account for these new trends.
Successful online marketing is now more complex than ever, which means you need to seek the help of professionals to get the most out of your website overhaul. Here are just three of the many ways that web design and development can take your business to the next level:
Search engine optimization
Search engine optimization (SEO) is the practice of creating original content on your website containing keywords that are specific to your industry. In turn, this will boost your website’s organic ranking on popular search engines like Google and Bing. Approximately 70% of the links that search users click on are organic, and they typically ignore the sponsored results at the top of the page. Furthermore, SEO will allow you to get on the coveted first page of search results for the keywords that you target. About 75% of users never scroll past the first page of search results, and you need to be on the first page (if not in the top three organic links) in order to grow your business.
Professional web design and branding
Local online marketing through SEO is essential to attract new customers, but it means nothing if your website looks like it was made in the 1990s. Professional web design and development will enhance the aesthetic appeal and functionality of your website. This is done by improving user interface, adding creative menu options, and creating a brand that will stick in the minds of your customers. Professional web design services can also include optimizing your website to reduce load times and provide faster service to its visitors.
Mobile optimization
Last but certainly not least, consumer trends have changed dramatically in the past several years due to the rise of mobile devices. These days, the vast majority of consumers have ditched their traditional computer in favor of surfing the web on their smartphone. Once you optimize your professional web design for mobile use, you’ll see an immediate uptick in sales. In fact, about 62% of companies that designed a website specifically for mobile usage had increased sales.
Every business in 2016 needs to be focused on enhancing their web design and marketing, but this cannot be done successfully without the help of professionals. Get in touch with a professional web design and development company and start taking advantage of these beneficial services.