5 of the Biggest Challenges Businesses Face in Online Marketing

Approximately 40% of people report that they’ll abandon a website if it takes more than three seconds to load, but having the best website design isn’t the only factor driving success in online marketing. Marketing online comes with its fair share of challenges, some more difficult than others. The internet is a constantly evolving platform, and each change brings with it a new set of hurdles to overcome.

Here are a few of the top challenges facing marketers online right now:

Social Media Management

In truth, most celebrities don’t even manage their own social media accounts. It’s time consuming and can get complex if you let yourself get sucked into it. Social media is also a relatively young form of advertising, and it’s important to take adequate time to learn how to use it effectively. The mistake most companies make is jumping in too quickly.

Managing Your Own Website

As with any company, your website should be high on your list of priorities. However, as previously stated, the internet is a constantly changing space that requires adaptation. If you’re not keeping up with the latest in web design services or local online marketing, you may be having trouble.

Multi-Device Usage

More and more people are using multiple devices to connect to a company’s website and information, which means you need to be focusing your SEO and website design efforts on multiple platforms. While this can be time consuming, it’s becoming an incredibly important aspect of online marketing.

Optimizing the Mobile Experience

In a similar vein, creating a mobile-friendly experience is essential to a successful marketing campaign. However, with companies like Facebook and Google moving so quickly, it can be difficult to keep up.

Competing With Everyone Else

As more and more companies advance their marketing campaigns, consumers are faced with a growing number of choices. This means that if your marketing strategy isn’t working, you may be drowned out by all of the noise created by the other businesses around you.

It takes more than the best website design to compete with so many marketing campaigns, but once you’re aware of the biggest challenges facing you, it’s easier to identify solutions moving forward. If your company needs help with any of these challenges, consider contacting Evans Design & Marketing!

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