If you’re looking for ways to spruce up your online marketing presence, here are four simple tips to follow.
Approximately 93% of all online experiences start with a search engine, and that’s been true for years. Something else that’s remained constant: 75% of users never scroll past the first page of results, whether it’s Google, Bing, or Yahoo. That means if your business isn’t on the first page of results, you can kiss those extra sales you were hoping for goodbye.
However, there are ways to use those search engines to your advantage. There are a variety of online marketing techniques, from search engine optimization to pay-per-click advertising. Today, most companies already have some time of online marketing campaign in place.
Have a Catalogue of Keyword Topics
Your entire content strategy should be focused around a group of keywords and key topics that you visit and revisit every so often. Commit yourself to researching and refreshing a core group of keywords, both long tail and short tail (think, “where to buy clothes in new york city” versus “clothes nyc”). Make sure these keywords appear on the relevant pages of your website.
Produce Quality Content
The only way to make your content work for you is if you work for your content. If you’re sharing high quality, informative, and interesting content, people are going to want to read and share it. However, too many online marketers write content that is essentially long-form ad copy. In reality, 43% of users report that blatantly self-promotional content will drive them away from a site.
Utilize Social Media Networks
Pick a platform and stick to it! If your demographic is older adults, Facebook might be a good choice for you. However, if you’re aiming for the millennial community, then Twitter or Instagram might be better suited to your business goals. Whatever the case, pick a platform that feels right for your business and use it to create relationships with customers.
Customize Your Website
If your website hasn’t been updated in the last three to four years, it’s probably doing more harm than good. Not only has Google’s SEO guidelines changed drastically in the last two years alone, but consumer preferences have, too.
Nothing works better for a local online marketing campaign than a contemporary website design.
The best website designs will be sleek, not overcrowded, and easy for users to navigate. A customer shouldn’t have to spend five minutes looking for one thing on your website. Ease of navigation and good website design is key to marketing online.
Marketing your business online might seem like a challenge at first, but with these tips and the help of a professional website design company, you should have your website, and your online marketing campaign, looking brand new and ready to go in no time at all.