While it’s true that good web design is only part of online success, the fact remains that it’s a big part of online success. How you first present yourself to consumers matters, and you often only have one shot to get it right.
As a small business owner with a tight budget, you might be looking for free web design tools, and there’s no shortage of companies offering free templates and website design tools. You could design a website yourself, sure, but there’s just too much at stake to do it yourself. There’s so much more to website design than simply picking colors.
Professional web design services won’t just pick pretty colors, they’ll help you design a website carefully crafted to convert visitors into customers. Just as importantly, professional web developers will know how to optimize the back end of your website for success on search engines.
So before you choose a paint-by-colors website template, here are four reasons you should hire professional web design services to customize your website.
If a website fails to load within three seconds, 40% of consumers will outright abandon their pursuit. After a few more clicks, they’ll be browsing your competitors’ websites instead.
A professional web design and development company will evaluate your business and then provide you with a sleek, contemporary website design that is free of clutter and eases users through the site in an efficient manner.
How your website looks is incredibly important. If your graphics are too flashy or there’s too much clutter on your homepage, it’s going to turn people off. Meanwhile, sleek, professional graphic design will enhance your company’s image. It’s incredibly important to ensure that your site looks clean and makes navigation easy for users.
The internet advances much faster than the real world, which means you need to be constantly up to date with the latest technology. If you hire a professional web design service, you’re sure to be working with professionals who know the ins and outs of their trade. Not only that, but mobile design is up and coming, as well. In fact, 62% of companies who designed a website specifically for mobile users saw increased sales. Rather than studying up on the latest web design trends, leave it to the professionals.
Your website is a form of online marketing, whether you believe it or not. Search engine optimization (SEO) can help generate website traffic and leads, but without a quality, well-designed website, your search rankings will get stuck in the mud.
Remember: your website is your first impression to countless people. Gartner researchers predict that by 2020, people will manage 85% of their customer relationships without even talking to a human. That means the better your web design, the more competitive you’ll be in the years to come.
Don’t let this crucial part of your business slide.